[27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. More like this. Braniff Airways fleet details. In 1954, Beard was appointed president and CEO of Braniff with Fred Jones of Oklahoma City becoming chairman of the board. The new company, owned by Mr. Braniff, had three 21 passenger Douglas DC-3s that had been allocated to the carrier from the United States War Surplus Administration in February, 1945. The airline would occupy the facility until the late 1980s, with the Braniff, Inc. (Braniff II) holding company, Dalfort, remaining there until 2001. . With the agreement signed for a 23rd year as the Dallas Cowboys airline Braniff took the opportunity to celebrate by painting one of its 727-227 Advanceds in a special scheme. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". The campaign was not successful, pushing Braniff's bread-and-butter business travelers over to traditional airlines with First Class on all flights. BN / BNF. In 2017, Delta Airlines, which also flew the 747 in Hawaii, became the last U.S. airline to use that aircraft. It was now coming true for all of these smaller carriers. Aside from a few second-hand DC-8-51s and the long range DC-8-62s these colours would be seen exclusively on 727s. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. The DC-8-31 aircraft were quickly retired from the Braniff fleet as the new DC-8 . This process was reversed after alighting in Washington Dulles from Europe for the domestic flights to Dallas-Fort Worth. [14], In 1970 Braniff accepted delivery of the 100th Boeing 747 built a 747-127, N601BN and began flights from Dallas to Honolulu, Hawaii on January 15, 1971. . For the first time in airline history, fuel costs, which doubled in 1979, exceeded labor as the largest operating cost for airlines. Wore N467GB with Air California from delivery in October 1968, then with American Airlines, Braniff as seen here (mid-late 1989. In 1975 Braniff had one 747, 11 DC-8s, and 70 727s. Braniff's routes were primarily in the midwestern and southwestern United States, Mexico, Central America, and South America. Airline Founded. As of March 2021, the BRANIFF fleet consists of the following aircraft: Aircraft In fleet Orders Passengers Notes; F C Y Total . Dubbed, the last airline maverick, Lawrence oversaw the carrier's rise from a $100 million a year in revenue company to more than $1.4 billion a year in revenue at his retirement. The Civil Aeronautics Board awarded Braniff a 7719 statute mile route from Dallas to Houston to Havana, Balboa, C.Z., Panama, Guayaquil, Lima, La Paz, Asuncion, and finally Buenos Aires, Argentina, and from Asuncion to Sao Paulo and Rio de Janeiro, Brazil. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). Eastern had recently filed for Chapter 11 bankruptcy protection and planned to use the money from the route sale to repay creditors and regain its financial footing. Eastern initially offered to lease the routes for US$30 million for six years but the CAB denied the request stating that it was too long. At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. Repaint of Tom Ruth's Boeing 727 in Braniff International livery, renowned for there colorful fleet of aircraft. N7071 crashed during pre-delivery flight at Oso, Washington, October 1959, Includes Series -027, 2 Series -048 and 1 Series -022, Original order included "Quick Change" (QC). Braniff was the only airline to order the 707-227 because their low density and powerful engines were perfectly suited to Braniff's thin and high routes from the US Mainland to South America. Richard B. Cass serves as current chairman and CEO of the Braniff companies and the private irrevocable Trust that owns those companies.[2][41]. By the mid-1950s, it was the 10th largest airline in the country. International Airlines. The results of these studies found that Concorde must be marketed as an ultra luxury travel experience. Braniff, also known as Braniff Airways and stylized BRANIFF is an American ultra-low cost airline that operates scheduled and charter flights. Bnf. And the Braniff board ousted Mr. Lawrence when it was clear they made the wrong decision based on his suggestions. Braniff Airways Fleet of B747 (History) - Aviation website for aircraft and airline information (flight, photo, travel, fleet listing, production list of Airbus Boeing Douglas Embraer Dash, ATR, Sukhoi, Saab. - Re-registered as G-N94AD / N94AD by British Airways / Braniff Airways from 5th Jan 1979 until 19th June 1980 - to allow the aircraft to be flown within the USA According to planespotters.net, Braniff operated a simply astonishing range of passenger aircraft in that time. The DC-3 had just entered the fleet in December 1939. Implementation of this program turned the Concorde program into a profitable as well as prestigious venture.[1][23]. Service was added between Oklahoma City and Amarillo during the Summer of 1929. [9], On January 10, 1954, Braniff's founder Thomas Elmer Braniff died when a Grumman flying boat owned by United Gas crash-landed on the shore of Wallace Lake, 15 miles outside of Shreveport, Louisiana, due to icing. This would give Braniff slots number 38 and 44 when the SST began production. The flight originated at Wichita Falls and continued to Midway Airport with intermediate stops at Oklahoma City, Tulsa and Kansas City. In 1985, the company was sold to a private individual in Texas, who operated the entity as Braniff Education Systems, Inc., d/b/a as IATA or International Aviation and Travel Academy, which provided initial pilot training, airline simulator training, maintenance technician training and airline ticket and travel agent training. Braniff's first 3 stretched 727-227s . Nicknamed the "jellybean" fleet, the new colors included turquoise, lemon yellow and lavender. From Boston and Dallas/Fort Worth, new transatlantic Boeing 747 service to Europe was operated to Amsterdam, Brussels, Frankfurt and Paris. Welcome back to another video! All three carriers entered into the agreement for the purpose of promotion of Concorde in the United States and around the world. Braniff is one of only two heritage airlines that continues to control its own intellectual property and other assets with Pan Am the other. Scheduling conflicts between the executives caused the new venture to be disbanded. It also operated two Grumman SA-16/ HU-16 Albatross . The airline's main asset is its fleet of about 70 . Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass program and other airline administrative duties. During WWII . In early 2015, the private Irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity associated with the Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. The flight from Oklahoma City SW 29th Street Airport to Tulsa McIntire Airport was uneventful. This, ironically, was based on the 1930s Braniff Lockheed Vega color schemes, which also carried colorful paint with white wings and tails. aia722p2.zip ( AVSIM) One of the wings hit cypress stumps and the plane crashed against the shore. Eventually serving New York City and Washington, D.C., the company purchased Boeing 707 and Lockheed Electra turbo-prop aircraft and by 1960 was the first all-jet airline. [11], When this deposit was made, the SST program was being financed by the US government. It was before American Airlines bought up the gems of Braniff's 727 fleet at a half-price discount, and before Braniff stock plummeted from 19 to 4. The Military Airlift Command routes were expanded in the Pacific and added to the Atlantic side in 1966. Braniff Express. However, the helmets were still approved for use through 1967. Douglas DC-4s and Douglas DC-6s flew to Rio; initially DC-3s flew Lima to La Paz. Today this video's topic is about the 707 of Braniff International. Beginning in 1951, flights to South America stopped at Miami, but Braniff did not carry domestic passengers between Dallas and Houston and Miami.[3]. . Green/Light Green. Braniff was surrounded on all sides at Dallas/Ft. First Lady Betty Ford dedicated "Flying Colors of the United States" in Washington, D.C. on November 17, 1975. At one time, Hotels operated Braniff hotel properties throughout the United States and Latin America. Fifteen colors were used during the 1960s (Harper & George modified Girard's original seven colors in 1967), in combination with 57 variations of Herman Miller fabrics. During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines,Pan American Grace Airways and Long and Harman Airlines. In early 1982, Braniff Chairman Howard Putnam decided to sell the Latin American Division. To date there are more than 25 different interior designs across its fleet, which includes the Challenger 350, the Embraer Legacy 450, Global Express, the Gulfstream . New Mexico architect Alexander Girard, Italian fashion designer Emilio Pucci, and shoe designer Beth Levine were hired, and with this new talent Braniff began the "End of the Plain Plane" campaign.[1]. Panagra operated early model Douglas DC-8s, which were a new addition to the Braniff fleet; a Panagra order for five long-range DC-8-62s was taken up by Braniff, and deliveries began in late 1967, replacing the older Series 30 Panagra DC-8s. Braniff Airways was the nation's eighth largest airline (then as Braniff International) at the time it ceased operations in 1982. . Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass . Aircraft: Boeing 727-227 (Adv) Serial #: 21462. Another iconic type seen in Braniff's fleet was the Boeing 747, of which the airline operated three variants. [34], In the following days Braniff jets at Dallas-Fort Worth sat idle on the apron by Terminal 2W. Irridescent colors of Chocolate Brown, Perseus Green, Mercury Blue and Terra Cotta along with two metallic colors were matched with striking racing stripes called Power Paint Stripes, which served to enhance the elegant scheme with a sleek racy feel. This add-on makes the following airliners, in a range of liveries;* BAC-111. King, a former Braniff vice president; two-thirds of the airline's executives came from Braniff, and even its office furniture was Braniff surplus bought at the airline's bankruptcy liquidation sale. In 1984 a new Braniff, Incorporated, launched its first flight with a fleet of thirty planes under the direction of president William Slattery, formerly chief of European operations for Trans World Airlines. Paul R. Braniff died in June 1954 from complications from pneumonia and from throat cancer. With Johnson things became highly political and came to a head with the 1968 Transpacific Route Case. The Dallas Morning News reports once a year, every year since the carrier's 1982 demise, former pilots, whether they stayed in Dallas or moved across the country for work at . Eventually, the Driskill was sold to the Lincoln Hotel Corporation in 1985. Braniff Realty also owned several of Braniff's Boeing 727-200 Trijet airliners, which were later sold as a result of the reorganization of the company in 1983. Air Canada Flights. The airline had debts of over $1 billion and the $270 . Also has a separate full body and tail .psd for ease in painting the multi-part fuselage. Concorde service proved a loss leader but it provided excellent marketing and promotion that created continued brand awareness around the globe for Braniff. In the fall of 1930, Tom and Paul Braniff once again founded a new airline called Braniff Airways, Inc., which was organized on November 3, 1930, and began service on November 13, 1930, between Oklahoma City and Tulsa and Oklahoma City and Wichita Falls Texas. Repaint by Paul Craig. Braniff ended Concorde flights on 1 June 1980. The new "jelly bean" fleet consisted of such bold colors as beige, ochre, orange, turquoise, baby blue, medium blue and lemon yellow, and lavender. It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircraft, bringing a sudden end to a Dallas icon and upending the lives of its . Tom's son, Thurman Braniff, was killed in a training plane crash at Oklahoma City in 1937, and his daughter Jeanne Braniff Terrell died in 1948 from complications of childbirth. It began in 1928 as Braniff Airways, Inc. 6 Nov 1989. Emilio Pucci designed additional new uniforms for Braniff through 1975. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. Their move proved unsuccessful, paving the way for a lawsuit by Southwest and eventually forcing Braniff to settle by providing a small fleet of 727s to Southwest free of charge. PAINTER. As a result, Braniff reported its first operating loss since the recession of 1970. The pride of the fleet was a pair of jets painted by legendary artist Alexander Calder - a DC-8 in the orange and red of South America, celebrating Braniff's large portfolio of routes there, and a 727 with patriotic red white and blue streaks to mark America's 1976 bicenntenial (although it had its detractors - one crew from a rival . For later airlines using the name, see, "Braniff" redirects here. An additional route was operated between Oklahoma City and Ft Worth with intermediate stops at Wewoka, Oklahoma, and Dallas Love Field and a third route operated between Oklahoma City and Tulsa with intermediates stops at Wewoka and Seminole, Oklahoma, with all beginning on July 15, 1929 (this is most likely when the first Braniff service began at Dallas Love Field). He received delivery on the first four on December 17, 1939. . Many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices, and even the corporate headquarters. Northwest in the Pacific and Braniff in Latin America. These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. 1967. The airline was established by Continental and other regional shareholders in the former U.S. Trust Territory and started operations on May 16, 1968, as Air Micronesia, hence the nickname and callsign "Air Mike". Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. They were returning to Shreveport from a small duck hunting lake near Lake Charles, Louisiana, in a Grumman Mallard aircraft with no deicing system. [1] Besides standard model 747s, long range 747SPs were acquired as well for these new international flights with the 747 also being operated to South America. Braniff assisted in World War II, grew their passenger business, bought out other airline companies, grew their fleet, and expanded their routes across North, Central, and South America. Braniff (9) Capital Airlines (1) Continental (13) Delta Air Lines (49) Empire Airlines (1) US F thru O (94) FAA (3) Frontier (17) . For the first time in history beginning in 1979, the cost of fuel exceeded the cost of labor, which had been the airline industry's largest expense. Beard gathered Braniff employees together at the Braniff hangar at Dallas Love Field on January 18, 1954, to announce that the airline would move forward and assured the public that the airline would continue. The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. MIAMI Today in Aviation marks the 45th anniversary of the launch of Alexander Calder's Flying Colors of the United States livery by Braniff, depicted on a Boeing 727-200 from the airline, to celebrate the 4th of July. Braniff International Airways succumbed to overexpansion during airline deregulation of the 1970s. Eventually, the Braniff brothers, Mr. Lybrand, and Mr. Westervelt bought out the interests of the other investors. Guayaquil Lima (Lima service did not begin until June 18, 1948). These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. [10] Tom Braniff's wife, Bess Thurman Braniff, also died in August 1954, of cancer. of the Boeing planes are important as the company would merge again through the years and employ a whole new fleet of Boeing passenger planes in the 1970s. The Ultra Look was an integral part of Braniff's new Elegance Campaign, which was designed to herald the maturing of Braniff, as well as the look and feel of opulence throughout the airline's operation. The fleet of Braniff International. This doubled the 727 utilization rate and allowed Braniff to open the new cargo business, dubbed AirGo. However, Putnam was successful in obtaining an extension of time from Braniff's principal creditors until October 1982. [31], By 1981, all 747 service to Asia and Europe with the exception of nonstop flights between Dallas/Fort Worth and London had been discontinued although Braniff continued to operate 747s on international service to Bogota, Buenos Aires and Santiago in South America as well as on domestic flights between Dallas/Fort Worth and Honolulu. The wings iced up on approach to landing in Shreveport, and the plane lost altitude. During World War II, Braniff impressed half of its fleet of twin-engine airliners into military service, while the remainder of the fleet was used to transport military personnel and . The flight returned to DFW the following morning, the last scheduled Braniff flight. 5 were here. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. After the End of the Plain Plane Campaign, it became one of the most celebrated marketing efforts Madison Avenue had ever produced, blending style and arrogance. In February 1954, Mrs. Bess Thurman Braniff was appointed a vice president of the company. Lawrence also increased utilization of the fleet. However, an unforeseen strike by the Professional Air Traffic Controllers Organization (PATCO) caused delays and a decrease in traffic that actually enabled the carrier to regroup during the decrease in service. Southwest Airlines and Braniff International jointly announce that the two companies have settled all of their long-standing differences and have signed agreements under which Braniff will lease a 727-200 aircraft to Southwest for a period of two years (effective March 1979), and also provide training and maintenance services in connection therewith. However, at the same time, the company retired four to six older jets each year. However, the name and company was retained by the brothers until 1932.[3]. Braniff has provided manpower, equipment and airline and cargo services to every major war beginning with World War II, the Korean War and the Vietnam War. Although, Braniff was considered a low-cost carrier it still possessed a seasoned and unionized work force with medical and pension plans, which were the same overhead costs as the larger trunk carriers. In the late 1970s it expanded to Asia and Europe. The Ultra Look was applied to all uniforms and the entire Braniff fleet (including the two Calder aircraft). Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires. [20], In the fall of 1976, Braniff commissioned American couturier Halston to bring an elegant and sophisticated feel to Braniff. Calder was introduced to Harding Lawrence by veteran advertising executive George Stanley Gordon, who would eventually take over Braniff's advertising account. Passengers holding Braniff tickets will be able to fly on other airlilnes, although on a standby basis. Braniff featured one of the youngest and most modern fleets in the industry. Only 30 Boeing 727-200s are left, and they are being repainted and . C. RTW777 Info. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . Boeing 737-900(ER) Boeing 747-400 [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader. Competition throughout the Braniff system, and increased service at Dallas-Ft. Worth International Airport by American Airlines and Delta Air Lines, both of which operated hubs at DFW, caused further erosion in revenue.[1]. AirCal-- former California carrier ; Arizona Airways-- Two photos from the old Arizona Airways ; Braniff International-- Wonderful site about Braniff, which started operations in 1928, and stopped operations in 1982 ; Braniff International-- was based in Dallas, and stopped operations in 1982 ; Braniff International-- a very comprehensive page with links to . FSX Braniff International Boeing 727-200. This furniture was made available to the public by Herman Miller, for a year in 1967.[1]. In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. We would like to thank you for visiting our website. On April 26, 1982, the Civil Aeronautics Board approved the Eastern/Braniff lease agreement in a 50 unanimous decision. The acquisition of the Minneapolis/St. The airline was required to move into the temporary building until its new 10-story Braniff Tower also in Exchange Park was ready for move in on Valentine's Day 1958. [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. 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