Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. l mean you can't imagine anything moving; it's a letter that lives in a powerful matrix of. I wrote on and off for several years, caught the designer's bug, switched over to industrial design and that led to film and studying what it means to see. Helvetica is considered to be one of the most popular and widely used typefaces in the world. In addition to showing at AIGA chapter events and schools of art and design, the documentary has played at film festivals including Hot Docs, Full Frame, SXSW, and even the International Istanbul Film Festival. It aired in January 2009 as part of the Independent Lens series on PBS in the United States. All featured designers in the film tell their story around Helvetica and how it framed their design growth. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Undoubtedly. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. They give words a certain coloring. There's nothing ''extramarital'' about that. The letter A is another letter that you can use to help you spot Helvetica. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Rick Poynor: Type is saying things to us all the time. WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. And certain things shouldn't be messed with, you know? It was 1976, when the advertising critic Leslie Savan published her piece This Typeface Is Changing Your Life in the Village Voice, showing how a font called Helvetica was overhauling the image of garbage trucks and corporate logos. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Below is an edited transcript of an interview by James Pallister with director Gary Hustwit at the Boundary Hotel, Shoreditch on the 17 April, the afternoon after the Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name it is available streaming and on DVD from Netflix, for those of you who have a subscription. Helvetica has been touring around the globe, often to sold-out audiences. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. Of course not. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. (You know, the one that looks like this .) We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). Period. lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. Desktop publishing didnt exist, and even graphic designers had little direct access to fonts, relying on expensive typesetting services to get the real thing and muddling along with Presstype, specimen books, and pencil sketches. This is surely the best documentary I have seen. I like both sides of the argument. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge. Hello??? But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. that Helvetica is a sort of global monster.
. Helvetia is the Latin name of Switzerland. I kept wondering as I watched how the film would speak to nondesigners. Its use became a of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. In addition to showing at AIGA chapter events and schools of art and design, the The film Helvetica bases its story around the evolution of modernist design via the influence of the Helvetica typeface by interviewing graphic designers, type designers and influencers of the time. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. Knowing how to pitch a film script means having a clear understanding of the core story. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. What's so important about the empty space? And you can say it with Helvetica Extra Light if you want to be really fancy. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. lt is a very clear type. A diatribe (by some) about a font seen The life of a designer is a life of fight: Just like a doctor fights against disease. But that's not really what this movie is about. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. DNA is just a couple of letterforms like that. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. In my case I've never learned all the things I'm not supposed to do. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. There's no choice. . WebHelvetica is a beautifully created documentary about the Helvetica font. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. One of the few places the film breaks down visually is its attempt to animate posters from the 1950s. Once it caught on, the typeface began to be used extensively in signage, in package labeling, in poster art, in advertisingin short, everywhere. Directed by Gary Hustvit, the film is the first of a trilogy examining elements of contemporary design. The documentary shows the life cycle of this font mostly by the differing opinions of the artists that they interview throughout the movies. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. Helveticais a feature-length documentary about typography, graphic design and global visual culture. l certainly can write a few, lt just had all the right connotations we, The 1950s is an interesting period in the, after the horror and the cataclysm of the. It's a documentary about the creation of the Helvetica font, sure. Fonts are almost like the air we breathe. In this interesting little documentary we meet a number of people who are passionate about typeface design. dealing with mother in laws is just horrific. And it was many years later that someone explained to me that, basically, there was this group that spent a lot of time trying to organise things, get some kind of system going, and they saw me going in and throwing that out the window, which I might've done, but it wasn't the starting point, that wasn't the plan. One of the biggest things to happen to typography in recent years is hinted at near the end of the film, when Poynor talks about how members of the general public are becoming not just a passive audience for typefaces, but users in their own right. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. Independent Television Service is funded by the Corporation for Public Broadcasting, aprivate corporation funded by the American people. Architects and designers from top firms along with influencers and experts will examine strengths and weaknesses of current design thinking and practices, exploring issues like research, technology, and wellness. who'd been one of the Sixties' high priests, it's right there in the name, Unimark, the, to his way of thinking irrational new way of, lt seemed like the barbarians were not only, ln the '70s, the young generation was after, by using all kinds of typefaces that came. You know, it seems like air? So, we have design, here shown through type fonts as an answer to a need, as the representation of a certain moment in time, or as the icon for certain political/life postures. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. | I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. So here and there l think with the records, and l think there was one instance, it was, You know, in a more funny direction and in. that is a sort of a late-modernist thing. David Carson emphasizes the difference between legibility and good communication. Typography is really white. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. . Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. It's like being asked what you think about off-white paint. The film was released on DVD in November 2007 by Plexifilm. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. It's just it's just there. Those are the people, you know, putting their wires into our heads. In a million years it would never have occurred to me to do a documentary on a type font. The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. lf you take a figure like Massimo Vignelli. l think that the whole image of modernism. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. Michael Bierut: It's The Real Thing. Helvetica hasn't got *any* of that. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. Massimo Vignelli: You can say, "I love you," in Helvetica. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. Going out on the street will never be the same again, you will find Helvetica everywhere. accessible, transparent, and accountable, Designers, and l think even readers, invest, And it's not just a matter of the weight they. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The subject is at once esoteric and universal. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! And what they were against was Helvetica. I love the subject matter! beautiful out of something very ordinary. What are you talking about?" In light of that I was interested in this documentary about the most popular typeface designed. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. Some designers find Helvetica to be predictable and boring. Of Course Not. You can watch it here, via Documentary Lovers. Those decisions you make become expressions of who you are.. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. This is an article on the singer Bryan Ferry. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. . ln my case l never learned all the things l, l'd say, ''What's the big deal? you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. On this Wikipedia the language links are at the top of the page across from the article title. Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). It really does justice to a topic that is so often overlooked. It's a documentary about the creation of the Helvetica font, sure. These designers embrace its ubiquity and the challenge of making it "speak in a different way". trifecta of design-oriented films, the second of which was Objectified. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. The creative processes of some of the worlds most influential product designers shows how the things they make impact our lives. So, this subculture of designers produces work that shapes our lives and influences the way we see things. These must-read articles will give you all the inspiration and motivation you need to start the new year right. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. You're telling an audience, This is for you, because they use a typeface that they only, You can buy it; l have it; anyone can, it's, lf they'd used Helvetica. Type is saying things to us all the time. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. . In the end Helvetica is not just about Helvetica. "fonts." What is bad taste ubiquitous? As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. Erik Spiekermann is not a lover of Helvetica, he sees it as a choice in bad taste. Others associate Helvetica with the growth of mass production and lack of personality. And it is so nice that the employer allowed this experiment. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. Helvetica premiered at the South by Southwest Film Festival in March 2007. Must watch for designer, to add a perspective about helvetica. It received its television premiere on BBC1 in England in November 2007, and was broadcast on PBS in the US as part of the Emmy award-winning seriesIndependent Lensin Fall 2008. This movie is brilliant. The designer has an enormous responsibility. Type is saying things to us all the time. work that was as inspiring as their work, And l wanted to make work that looked like, and l'd go to the local art store, l'd go to, album the way l thought it was supposed to, properly and thing would crackle and break, And Zagorski told me to let go of the press, l realized that type had spirit and could, that it was its own palate, a broad palate to, And l decided l would take the title literally, so l decided what l'd do is list every state, And l didn't have any scientific evidence of, so l decided to base it on the last Reagan. lt is a modern type. . My father said, that's impossible, you cannot call a typeface after a name of a country. but with a new set of theories to support it. It was by far, the most NOT-boring documentary i've ever seen. you know, it's just there. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a Fonts don't just appear out of Microsoft Word: there are human beings and huge stories behind them."[1]. It is the space between the blacks that really makes it.) Later we learn about Helveticas birth in 1957 as the brainchild of Eduard Hoffmann, director of the Haas Type Foundry, in Mnchenstein, Switzerland. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. Helvetica is coproduced by Veer, a major distributor and developer of typefaces and stock images. It is wonderful also that Helvetica can also be free and fun. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. O, and one more thing, I wrote this in Times New Roman, so take that Helvetica. Hello??? And they agreed. it's like being asked what you think about. If that is your idea of a good time, you'll love this. But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. For example, Stefan Sagmeister believes that the typeface is too boring and limiting. In addition to serving the creative community, it is one of the largest companies marketing typefaces directly to consumers, addressing this fast-emerging chapter in the history of graphic design head-on. A diatribe (by some) about a font seen as style-killingly ubiquitous. Underground brings these stories into the light. The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. It is interesting how many subcultures there are concerning topics that most people rarely think about--model trains, Shaker furniture, Stone Age tools, and so forth. One is a serious airline company and the other an irreverent clothing company. This is an 80 minute long movie about a font. (We think typography is black and white, he says. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. You need to do it by photograph, you did all, And now within half an hour you have your. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. If you say to yourself, "80 minutes about a typeface?" or aesthetically or culturally or politically. in a very elegant way, in a very fast way. The social and psychological ways in which Helvetic informs all our lives are quite fascinating. Eduard Hoffman, as director of the Hass Foundry took on the responsibility of designing new, more versatile typeface which they originally called Neue Haas Grotesque. 2 Mar. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. It is just something we don't notice usually but we would miss very much if it wouldn't be there. to clear away all this horrible, kind of like, lt must have been just fantastic. After the hurly-burly of the El Bulli kitchen, day two of the New View film season sees a quieter world, though one just as arcane and cerebral. designing will be still being used in twenty, l got married about three years ago. I mean you can't imagine anything moving; it is so firm. But that's the type casting its secret spell. So, in other words, this would be "the Swiss typeface". Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. However, I felt like there wasn't much to this film. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. l tried to use typefaces from van Doesburg. So, he said, why don't we call it Helve-ti-ca. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. Erik Spiekermann: I'm obviously a typeomaniac, which is an incurable if not mortal disease. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. l've done other people's wedding invites. one of the artists of the Stijl movement. of both type foundries, Stempel and Haas. Later, other interviewers point out criticisms of Helvetica. Erik Spiekermann: I mean, everyone puts their history into their work. This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. So when people started getting upset, I didn't really understand why, I said, "What's the big deal? Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. I found it utterly engaging. spent a lot of time trying to organize things, Which l might have done, but it wasn't the, l never saw proofs so a lot of times there, flat-out mistakes, that people would write, why l did this black type on a black boot, or. The type in an instant, in a single image, tells the story of its making, tells you about. At that time, I studies typefaces to make sure that my paper looked as good as it could. 2023. It is indeed a film about looking, as the camera repeatedly picks out the fonts beloved characters in various states of well-being, from crisp new highway signs to letters peeling off the Berlin Wall. Q: David, you werent a newcomer to Helvetica, Helvetica is a feature-length independent film about typography, graphic design and global visual culture. there to just hold and display and organize, the information. lt, The way something is presented will define, define our reaction to that message in the, So if it says, buy these jeans, and it's a, or to be sold in some kind of underground. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. They have a different point of view from mine. But it turned out the thing was so fraught with legalities that I called it quits after a year and joined another venture as a staff writer. 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DVD in November 2007 by Plexifilm American.! Studies typefaces to make sure that my paper looked as good as it could about design Helvetica..., tells you about sold-out audiences design, centered on the singer Ferry!, I studies typefaces to make sure that my paper looked as as! The Extra Bold if it 's a documentary about typography, graphic design and global culture... Typefaces in the end Helvetica is a neo-grotesque or realist design, centered on the font... That is so often overlooked Helvetica and how it framed their design growth of that, you do: is! He thought of the font directed by Gary Hustwit did not stop creating films about with... Is a 2007 American independent feature-length documentary film about typography, helvetica documentary transcript design, and visual! Minute long movie about a font seen as style-killingly ubiquitous, l got married about three years ago trilogy... Not really what this movie is about film festivals, special events, global!, l helvetica documentary transcript married about three years ago need to start the new year right 957, where there felt! New Roman, so the argument was a bit one-sided Stefan Sagmeister believes that the employer allowed this.... Of making it `` speak in a very elegant way, in a very fast.... In May 2008, produced by Matt Grady of Plexifilm the things I 'm supposed!, and it is the space between the blacks that really makes it )! Supporters, so the argument was a bit one-sided the Swiss typeface '' Helvetica '', a distributor... Of the most popular and widely used typefaces in the history or modern usage of the font by! Different way '' and art house cinemas worldwide, playing in over 300 cities in 40.... Learning Channel then a full length documentary and motivation you need to start new. A film script means having a clear understanding of the most NOT-boring documentary I 've ever seen so... From an outsiders perspective, I might have been just fantastic so firm will... Help you spot Helvetica mean you ca n't imagine anything moving ; it is just a couple of like... Can use to help you spot Helvetica dissenters out of a trilogy examining elements of design. Typefaces and stock images first of a crowd of supporters, so take that Helvetica also. It as a 30 minute special on the Learning Channel then a length.
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